Mahammad
Rafih
Digital Growth & Brand Strategy
Five-plus years building lead-generation systems, scaling brand visibility, and turning data into revenue — across e-commerce, agency operations, and performance advertising in Abu Dhabi and the wider GCC.
Marketing Manager with 5+ years leading digital marketing, e-commerce, and business operations across the UAE and GCC. Full-time Marketing Manager at Aunt Bethany Sweets, with a concurrent remote role driving operations and lead generation for Revolve Advertising & Marketing.
Skilled in performance marketing (Google, Meta, TikTok, Snapchat), SEO, CRM automation, and AI-powered content tools. Track record of building lead-generation systems, scaling brand visibility, and turning data into revenue-driving campaigns — including 40% sales growth and 3.5x ROAS across e-commerce and advertising work.
- Strategic Marketing & Brand Management
- Digital & Performance Advertising
- SEO/SEM & CRM Automation
- Team Leadership & Operations
- B2B Sales & Client Acquisition
- E-commerce & GCC Marketplace Management (Shopify, Amazon, noon)
- AI-Assisted Content, Creative & Campaign Tools
- Content Strategy & Storytelling
- Market Research & Consumer Insights
- Budget Planning & Cost Optimization
Brands & platforms in market
Gallery
Product & campaign shots are real photography from Aunt Bethany Sweets. Events and team tiles are still generated placeholders, marked as such, holding their spot until those photos are added.
Impact, in numbers
- AWARDRecognized as “Top Marketing Performer of the Year” for outstanding contribution to strategic projects.
- PARTNERSHIPSNegotiated partnerships with key organizations, expanding market reach.
- EMAILDesigned a data-driven email campaign achieving a 40% open rate and 15% conversion rate.
Experience
Skills & tools
- Google Ads Certification — Google, 2022
- Digital Marketing Specialist — UpGrad, 2021
- Advanced Social Media Marketing
- HubSpot Inbound Marketing Certification